Crafting a brand identity for a boutique travel agency
At AndieGraphics Studio, we had the exquisite opportunity to work with Lady Travel, a brand dedicated to igniting the wanderlust in every woman. Our mission was to create a brand identity that encapsulated the essence of adventure, freedom, and the unique experiences that come with female-centric travel.
BACK TO OUR WORK
about our collaboration
At AndieGraphics Studio, we partnered with Lady Travel, aiming to encapsulate adventure, freedom, and the unique essence of female-centric travel through branding.
Understanding the Core
We delved into Lady Travel's mission, envisioning a brand ethos resonating with modern female travelers
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Design Exploration
We embarked on a design quest to create a visual identity as adventurous, bold, and elegant as Lady Travel's clientele, exploring a color palette representing the vast tapestry of travel experiences.
Bringing Vision to Life
Translating concepts into a coherent brand identity, we crafted design elements—from logo to color scheme—that reflected empowerment, exploration, and elegance, aiming to inspire the target audience.
Delivering Consistency
Post-finalization, we aided Lady Travel in consistently implementing the new design across various touchpoints, enhancing its market presence.
Resonant Outcome
The rebranded identity has received a warm response, significantly enhancing Lady Travel's market presence, marking a successful chapter in its brand evolution.
IT'S EVEN MORE BEAUTIFUL THAN ICOULD HAVE IMAGINED.
"It's even more beautiful than I could have imagined. Andie is a professional who meets deadlines (something I have sorely missed in collaborations in the past) and her whole system of communication and work is top notch. I would very much like to highlight again not only the high quality and creative graphic design, but also the communication and professionalism of Andie and the whole team. THANK YOU "
EVA M.
LADY TRAVEL CEO
